Last updated: 17/02/2026

This Cookie Policy explains how Finer Fleet Ltd (“we”, “us”, “our”) uses cookies and similar technologies on the Finer Fleet Shop website.

By continuing to browse our website, you will be asked to consent to the use of non-essential cookies in accordance with this policy.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet or mobile) when you visit a website.

They help websites:

• function properly

• remember preferences

• improve performance

• analyse usage

• provide relevant advertising

Cookies do not give us access to your computer or personal files.

2. Types of Cookies We Use

A. Strictly Necessary Cookies (Essential)

These cookies are required for the website to function and cannot be switched off.

They are used for:

• shopping cart functionality

• checkout

• login sessions

• security and fraud prevention

• remembering items in your basket

Without these cookies, you cannot place an order.

Legal basis: Legitimate interest / contractual necessity

Examples:

• session cookies

• WooCommerce cart cookies

• security cookies

B. Performance & Analytics Cookies

These cookies help us understand how visitors use our website so we can improve it.

They collect anonymous information such as:

• pages visited

• time spent on pages

• navigation behaviour

• device type

We use:

• Google Analytics (GA4)

Legal basis: Consent

These cookies do not directly identify you.

C. Functional Cookies

These remember your preferences such as:

• region

• saved settings

• cookie consent choices

They improve your experience but are not essential.

Legal basis: Consent

D. Marketing & Advertising Cookies

These cookies may be set by advertising partners and are used to:

• measure advertising performance

• show relevant adverts

• prevent repetitive ads

• track conversions

These may include:

• Google Ads conversion tracking

• TikTok Pixel

• Meta (Facebook/Instagram) Pixel

They may track your browsing across other websites.

Legal basis: Consent only (opt-in)

3. Third-Party Cookies

Some cookies are placed by third-party services operating on our behalf, including:

• payment providers

• delivery integrations

• analytics services

• advertising platforms

We do not control these cookies directly. You should review their privacy policies where applicable.

4. Managing Your Cookie Preferences

When you first visit our website you will see a cookie banner allowing you to:

• Accept all cookies

• Reject non-essential cookies

• Customise cookie settings

You can change your preferences at any time by clicking:

“Cookie Settings” in the website footer.

You may also disable cookies through your browser:

• Chrome: Settings → Privacy & Security → Cookies

• Safari: Preferences → Privacy

• Edge: Settings → Cookies and Site Permissions

Please note: disabling essential cookies will prevent checkout from working.

5. How Long Cookies Are Stored

Cookies remain on your device for different periods:

• Session cookies — deleted when you close your browser

• Persistent cookies — stored until expiry or deletion

Typical durations:

• analytics cookies: up to 24 months

• marketing cookies: up to 13 months

• session cookies: browser session only

6. Your Data Protection Rights

Under UK-GDPR you have the right to:

• access your personal data

• request correction

• request deletion

• restrict processing

• object to processing

To exercise these rights contact:
[insert email]

7. Updates to This Policy

We may update this policy from time to time to reflect legal or operational changes. The latest version will always be published on this page.

8. Contact

Finer Fleet Ltd
Email: [insert email]

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data is being misused.

https://ico.org.uk

What you now MUST do on the website (very important)

Your policy alone is not compliant unless the banner behaves correctly.

Your cookie banner must:

1. Block analytics before acceptance

2. Block ad pixels before acceptance

3. Allow reject

4. Not have pre-ticked boxes

This is where most UK websites fail and why businesses get ICO warnings.

Recommended WordPress setup (this matters)

Install:
Complianz – GDPR/CCPA Cookie Consent

Then configure:

• Region: UK

• Consent type: Opt-in

• Google Consent Mode: ON

• Block scripts before consent: ON

After that, your:

• GA4

• Google Ads

• TikTok pixel

will all still work properly and you stay legally covered (also reduces ad account bans and Meta tracking issues — which you were already starting to run into).